Showing posts with label Mickey Mouse Revue. Show all posts
Showing posts with label Mickey Mouse Revue. Show all posts

Thursday, April 15, 2010

TOKYO DISNEYLAND ONLY ATTRACTION POSTERS APRIL 15, 1983

Today, 27 years ago the first Disney theme park outside the United States had it's grand opening in Tokyo Japan. The first studies for Tokyo Disneyland began back in 1974 under the project "ORIENTAL DISNEYLAND".  In fact when the park was being developed, the land it would eventually sit upon was still being packed from reclaimed land. The land was designated by the Japanese government for recreational purposes only for citizens of Tokyo and surrounded communities. Tokyo Disneyland went thru many concepts and attraction assortments including Matterhorn Mountain, Storybook Land, The Western River Expedition, America Sings and even If You Had Wings. The Oriental Land Company who licensed Tokyo Disneyland from The Walt Disney Company, wanted a  unique park-one that was Japanese, yet it had to be a very American  "Disneyland" experience. Tokyo Disneyland at it's opening was mostly a composite of attractions directly lifted from Disneyland and Walt Disney World. One detail the Oriental Land Company developers considered an important visual aspect of a Disney theme park experience was the Disney ATTRACTION POSTER!! They requested that their park  have it's very own set of these posters. The WED graphics team went to work to develop a set of 24 TOKYO DISNEYLAND attraction posters for the park's opening this day, 27 years ago.

In actuality, only 23 were completed.......a  poster for PRIMEVAL WORLD (seen from the trains of the Western River Railroad) was never produced.  Over time I will discuss the many posters done for Tokyo Disneyland, but today, on the "KINGDOM OF FAMILY DREAMS AND MAGIC's" birthday, I'll show the posters for the attractions that were unique to TOKYO DISNEYLAND on APRIL 15, 1983.


TDL#001 WORLD BAZAAR 1983

this attraction poster reflects the Victorian style exposition atmosphere of Tokyo Disneyland's glass covered Main Street. It has always been one of my favorite posters and captures the feeling of the "land". It is influenced by turn-of-the-last-century department store catalog covers and advertisements.
It was deigned by a WED Imagineering hero of mine: RUDY LORD. It was also the first attraction poster done for a entire "land"


TDL#011 THE ETERNAL SEA 1983

This is probably the shortest lived Disney attraction ever--yes, shorter than Rocket Rods. Open from April 15Th, 1983 to September 16, 1984. It was replaced by MAGIC JOURNEYS in 1985. The Eternal Seas was a 200 degree film produced especially as a cultural  attraction for Tokyo Disneyland. It explored the importance of the relationship of the Japanese and the sea. The Japanese however deal with the sea in everyday life--it's always around them, and the show was not very popular, and quietly closed it's doors.

TDL#016 MEET THE WORLD 1983

Meet The World was a favorite of the Oriental Land Company--it was originally designed--and built for EPCOT CENTER'S  JAPAN PAVILION, however it opened at Tokyo Disneyland first to meet cultural requirements for the new Japanese park. WED always planed to build another MEET THE WORLD for EPCOT CENTER  however this was sadly never to be. The attraction was a Carousel Theater show, but unlike America Sings or the Carousel of Progress, the theater seats were in the center and the stages were on the outer-ring. With each rotation of the theater, guests heard the Sherman Brother's catchy song "We Meet The World With Love".  The attraction at the time was one of the most technically advanced shows ever created by Disney. It featured two Japanese kids who explore the history of Japan with the help of a magical crane. Meet The World closed it's doors early 2009.

TDL#016 MEET THE WORLD c. 1993 revision

This is a early 1990's re-screening of the MEET THE WORLD poster.......it has a slightly different lettering arrangement and is also missing NATIONAL PANASONIC --the attraction's sponsor. The exact reasons for this edition has been lost to history--------for now.

TDL#014 THE MICKEY MOUSE REVUE 1983

Another favorite of the Oriental Land Company was the famous Mickey Mouse Revue. Built for Walt Disney World's opening in 1971, this attraction was one  the Japanese insisted on having for their park --the CEO of the Oriental Land Co. felt the show encompassed the true feeling of  Walt Disney. Walt Disney World was more than happy to let it go. It's operating costs exceeded the amount of guests attending the show. Bean counters looked at the number of guests inside the theater seats during each show. Rolly Crump of Imagineering was irritated: He tried to explain, the show does NOT have low attendance because it's unpopular!!!! It was a popular show, however during construction-the pre show space inside the attraction's building was made smaller to accommodate an additional merchandise location next to the Mickey Mouse Revue.......so from opening day, the pre show was never able to accommodate enough people to fill the larger theater inside! So during it's run at Walt Disney World, The Mickey Mouse Revue never had a full house----until it's cast member closing finale. So rather than build a duplicate of the show for Tokyo, Florida was willing to give their's up! A poster revision for WDW was being developed in the late 1970's, but was never completed. This poster was created especially for Tokyo Disneyland, but had elements of the proposed WDW poster redo concept.

TDL#005 THE WESTERN RIVER RAILROAD 1983/1977

When Disney was researching and developing the first presentation for "ORIENTAL DISNEYLAND"....they closely studied the Japanese culture. Some things Disney noted and left out of the first master plans for what became Tokyo Disneyland included: NO popcorn, ice cream, or churro carts--Disney noted that Japanese do not eat while standing--it was considered rude and poor service.--Oriental Land company insisted that since the American Disney parks had outdoor vending, so too must Tokyo Disneyland. Disney also decided that Japanese ride trains all the time in their daily lives, and a train around the park would not be something Tokyo Disneyland guests would enjoy. The very first thing the Oriental Land Company brought attention to in the earliest WED presentations was that there was NO train around the park!! WED quickly fixed that, however, Disney ran into a problem with the Japanese Government--If the "Tokyo Disneyland Railroad" was to make more that one station stop, or it's length was a a certain length or longer, it would have to be operated as mass transportation and be under control of the Japanese government. Both Disney and Oriental Land Co. agreed that the attraction would need to be shortened, thus the creation of THE WESTERN RIVER RAILROAD!
Attraction poster fans will recognize this poster as being screened onto a generic-blank of the famous 1977 "Railroad" poster designed by Jim Michaelson. Oddly "THE" has been covered by the 'W" of Western River. The lettering could have been condensed to prevent that--it is unknown why it was done this way, as The Walt Disney World  version manages to fit the "THE" in..... Tokyo Disneyland guests board one of four trains at the Adventureland Depot, travel around the Rivers of America-thru Primeval World and back to Adventureland. This poster has recently been replaced by a Hong Kong Disneyland style poster that is based on the original 1977 type.
TDL#023 PINOCCHIO'S DARING JOURNEY

Although this attraction was proposed for Disneyland in California as early as 1974, it actually opened first at Tokyo Disneyland...and this poster debuted there..hence it is featured in this post. Disneyland's opened in May of 1983. As I mentioned in a response in my last post--many of the posters that were ultimately used at Disneyland and Walt Disney World, owe their existence to Tokyo Disneyland. These attraction posters were very expensive to produce, so it was always difficult to justify new poster or re-dos of old ones without sponsors or large enough budgets. The WED graphics departments were finally able to make many newer posters for the US parks by designing the posters in such a way that they could have multiple park uses.......all paid for by the Oriental Land Company's generous financing! All of Disneyland's New Fantasyland attraction posters were really done for Tokyo Disneyland (but in heart the Imagineers were always thinking of DISNEYLAND USA!!)


TOKYO DISNEYLAND ATTRACTION POSTERS
OPENING COLLECTION 1983

(30"x45")  screen-printed on coated Tyvek except where noted



  1. WORLD BAZAAR

  2. CRYSTAL PALACE RESTAURANT **

  3. PIRATES OF THE CARIBBEAN

  4. ENCHANTED TIKI ROOM

  5. THE WESTERN RIVER RAILROAD

  6. COUNTRY BEAR JAMBOREE **

  7. MARK TWAIN RIVERBOAT

  8. DIAMOND HORSESHOE REVUE

  9. STARJETS

  10. "MAGIC CARPET 'ROUND THE WORLD"

  11. THE ETERNAL SEA

  12. JUNGLE CRUISE

  13. DUMBO THE FLYING ELEPHANT

  14. THE MICKEY MOUSE REVUE

  15. SPACE MOUNTAIN **

  16. MEET THE WORLD

  17. SKYWAY

  18. GRAND CIRCUIT RACEWAY

  19. SNOW WHITE'S ADVENTURES

  20. IT'S A SMALL WORLD

  21. HAUNTED MANSION

  22. PETER PAN'S FLIGHT

  23. PINOCCHIO'S DARING JOURNEY
**offset lithography


next posts: Tokyo Disneyland adds new attractions and posters.........some WED poster secerets..........some opening year posters get redone.



HAPPY BIRTHDAY TOKYO DISNEYLAND!!!!!

Tuesday, December 15, 2009

WALT DISNEY WORLD'S GENERATION ONE ATTRACTION POSTERS






It became clear during Disneyland's first year of operation that most visitors were very unclear as to what exactly these new "attractions" were all about. What's is an "AUTOPIA" or a "SPACE STATION X-1" ???
Disneyland first tried hand painted "show card" style signs and placed these about the park --some were themed slightly to the attraction, while others were very simple and modern ....... often oddly out-of-place. By 1956, it was decided.........just like a movie theater,  develop a series of standardized posters to help showcase a preview of the shows, attractions, and even themed restaurants inside this new thing called Disneyland. These posters brought guests a color preview of the excitement that lay within Disneyland's mysterious berms.

With the development of Walt Disney World in Florida, early marketing research showed WED Imagineers, that the Eastern Seaboard  audience was also not very familiar as to what exactly is in a Disney park. And at this point the Disney attraction poster as a tool would be helpful for newly arriving guests. So as with the tradition of Disneyland's attraction posters, WED Imagineers created a set of 20 new posters for the new WALT DISNEY WORLD.

Almost all the posters for Walt Disney World used existing Disneyland poster artwork with some modifications.  Walt Disney World only attractions also got their own new poster artwork.......however done with 4 color lithography printing rather that the silk screened as the others.


some things to note about Walt Disney World's 1971 first poster series is that non of them feature the Walt Disney World logo logo on them --this would not begin to happen until the attraction post re-visions in 1975.

WALT DISNEY WORLD OPRNING YEAR ATTRACTION POSTER LIST

01) WALT DISNEY WORLD MONORAIL SYSTEM
       1971 - (30"x45") Silk screened, edition size (200)
       notes: uses DL monorail poster layout and DL monorails, Contemporary Hotel & Cinderella Castle
       shown. ( poster revised in 1978)
02) WALT DISNEY WORLD RAILROAD - Main Street
       1971 - (30"x45") Silk screened, edition size (200)
       notes: used DL "pink" RR poster artwork with WDW  alterations such as WDW RR logo, Lilly Belle
       locomotive name plate (poster replaced with new design in 1977)
03) THE CRYSTAL PALACE -On the Plaza Main Street USA
       1971 - (30"x45") Silk screened, edition size (200)
       notes: used DL RED WAGON INN artwork with the Crystal Place structure in background
      (poster replaced with new artwork in 1978)
04) JUNGLE CRUISE -Adventureland
      1971-(30"x45") Silk screened, edition size (200)
      notes -identical art work to DL's Jungle River but includes a"Congo Connie" boat and
      first poster to use JUNGLE CRUISE. (poster replaced with new design in 1976)
05) SWISS FAMILY ISLAND TREEHOUSE -Adventureland
       1971-(30"x45") silk screened, edition size (200)
       notes- identical in almost every way with the exception of new "Island" added to title (this poster
       would be revised in 1978)
06) TROPICAL SERENADE -Adventureland
       1971-(30"x45") silk screened, edition size (200) SPONSOR:Florida Citrus Growers
       used artwork done in 1968 for DL's Enchanted Tiki Room #2. (This poster would be revised in 1978)
07) DIAMOND HORSEHOE REVUE -Frontierland
      1971 - (30"x45") silk screened, edition size (200)
       uses DL's Golden Horseshoe artwork, but  color alterations have been made.
08) ADM JOE FOWLER RIVERBOAT & EXPLORER CANOES -Frontierland & Liberty Square
      1971-(30"x45") silks screened, edition size (200)
      uses Mark Twain DL poster art with mostly Florida park name changes
      interesting poster in that if features both lands at bottom "Frontierland " as well as "Liberty Square"
09) COUNTRY BEAR JAMBOREE -Frontierland
      1971-(30"x45") 4 color lithography, edition size(unknown)
      newly created artwork that has been painted,  This version of
      this poster is similar to the later versions used at Disneyland and Walt Disney World, however
      the "carved" frame surrounding The Five Bear Rugs was more elaborate and the attraction's title appears
      below the bears band portrait. "Frontierland" is also painted in to appear "carved in wood". The original 
      artwork was altered in 1972 for Disneyland's Bear Country - covering a scalloped fan carving on
      top to include a banner for the relocated attraction title "Country Bear Jamboree". Bellow, the original
      title is painted out, and now reads "The Wildest Show in the Wilderness" . The "Frontierland" carved 
     letters were also painted over to allow graphic designers to add "Bear Country" of "Frontierland" -- 
     and  later "Westernland" to the final poster depending on which park it was going to. The first
      lithographed posters will feature the WDW "D" with Mickey Globe ears in lower right corner. (this
      poster would be revised in 1972 and  again in 1978)
10) THE HALL OF PRESIDENTS -Liberty Square
       1971-(30"x45") 4 color lithography, edition size (unknown)
       like the Bear Country Jamboree, this new WDW only poster features painted artwork and not
       silk screened,  Also features the Walt Disney World 'D" with globe ears in lower corner
       (this poster would be revised in 1978)
11) HAUNTED MANSION -Liberty Square
       1971-(30"x45") silk screened, edition size (200)
       uses DL's artwork, but a WDW mansion has been added along with a dead "oak tree" and a cemetery
       (this poster would be revised in 1978)
12) MICKEY MOUSE MUSICAL REVUE
      1971-(30"x45") 4 color lithography, edition size (unknown)
      Poster does not feature a "land" designation. Also features the WDW "D" with globe. I am not aware
       if this poster was included in the 1978 set of revisions. A new poster was created in 1983 for Tokyo
       Disneyland --the park where the Mickey Mouse Revue was relocated to.
                     *******Please contact me if you have an image of this poster "in action" at WDW with
                                   Walt Disney World printed on the poster or any changes from the first 1971
                                    edition.
13) 20,000 LEAGUES UNDER THE SEA -Fantasyland
      1971-(30"x45") silk screened, edition size (200)
      poster uses the DL Submarine Voyage layout, but has the Nemo style sub. This poster was slated to be
      redone by Jim Michaelson--the created of the 1976 Jungle Cruise, 1977 Disneyland RR --known for
      his elaborate "window style" attraction posters....the elaborate redo posters were done for attractions
      that could be used at both parks or if a sponsor was helping fund it. The planned Jim Michaelson posters
      for MATTERHORN BOBSLEDS and 20,000 LEAGUES were never completed as the were only
      "one-off" attractions.
14) IT'S A SMALL WORLD -Fantasyland
      1971-(30"x45") 4 color lithography, edition size (unknown)
      for whatever reason, the first Small World poster did not use the exact DL art nor was it silk screened.
      Imagineer Paul Hartley who created the first Small World poster for the Anaheim park did a new design
      (this poster was revised in 1978)
15) DUMBO-MAD TEA PARTY-CAROUSEL -Fantasyland
      1971-(30"x45") silk screened, edition size (200)
      uses the same DL 1956 artwork of the same title, however artwork has been revised to reflect the
      elaborate pageantry tent to Florida's CINDERELLA'S GOLDEN CAROUSEL.
16) PETER PAN -Snow White-Dumbo-Mr. Toad -Fantasyland
      1971-(30"x45") silk screened, edition size (200)
      Like it's Disneyland predecessor, this post also advertises it's fellow Fanstasyland dark rides--and again
      Dumbo is mentioned. For the WDW, a bold green banner is added to help emphasises the other
      attractions.
17) GRAN PRIX RACEWAY -Tomorrowland
       1971-(30"x45") silk screened, edition size (200) SPONSOR: Goodyear
       looker very "50's" this poster borrows it;s look from Disneyland's 1956 AUTOPIA
       poster. One noticeable change is that the cars noses have been changed to depict the
       Mark SEVEN cars that debuted in 1968. And true to it's international race theme,
       racing stripes, numbers and flames have been added two of the poster's cars.
       (this poster was revised in 1978 and renamed "Grand Prix Raceway")
18) AMERICA THE BEAUTIFUL -Tomorrowland
      1971-(30"x45") silk screened, edition size (200) SPONSOR: Monsanto
      Identical artwork as Disneyland's 1967 version of the poster, however the lettering on
      the red and white stripes  are lettered opposite as the Disneyland forerunner. This poster
      was completely updated in 1975 for the special Bicentennial edition of America The Beautiful-shown  
      in  this blogs title screen.
      I'm wondering, did Disneyland also uses this special Bicentennial poster??? If you have any photo's of 
      this poster at Disneyland or WDW, please contact me.
19) SKYWAY -Tomorrowland
       1971-(30"x45") silk screened, edition size(200)
       This poster uses very outdated images for 1971. The artwork is that of the 1956 Skyway poster
       --that two was outdated when it made it's 50's debut as it shows a canceled "AIRBOATS" attraction
       down below. By 1971, the double-seat round SKYWAY cabins and ground level ASTROJETS were
       long gone images having been replaced or removed by 1966. My question is why did WED designers
       make alterations to most of the posters that shared DL prototypes like Gran Prix, 20,000 leagues, etc....
       but left this poster almost unchanged. The only noticeable difference: the tag line "Soar high above the
       Magic Kingdom"
20)  FLIGHT TO THE MOON -Tomorrowland
       1971- Silk screened, edition size (200)
       This opening year attraction only operated for  4 years before becoming Mission To Mars. The poster
        again uses existing Disneyland artwork done in 1967. The only difference is that there is no sponsor.

     
These 1971 WALT DISNEY WORLD attraction posters seem oddly dated looking for 1971, but for budget reasons these posters had to be kept simple if they were to be ready for the grand opening in October 1971.

    
These first silk screened posters were easy to get done quickly as only small modifications needed to be made. More importantly, using the existing colors from the Disneyland versions of these posters would help save a good deal of money in poster printing and development. The early Walt Disney World posters were all screened by S.H. BURROWS COMPANY of Los Angeles --the same company that printed the first Disneyland attraction posters!!

These was no time or money to make new silk screened posters
for new WALT DISNEY WORLD only attractions like "Mickey Mouse Revue", "The Hall of Presidents" and "The Country Bear Jamboree" so posters were quickly painted then lithographed!


These posters distinctly Walt Disney World but their graphic origins are from 1959 Disneyland originals!

Here you can see the 1971 version and it's 1978 redo. Most of the posters were redone as painted lithographed posters in 1978 including some like The Haunted Mansion! I'll explain the reasons for the big 1978 painted attraction poster redo's in a later edition of this blog --so check back.

IF YOU HAVE ORIGINAL WALT DISNEY WORLD POSTERS FOR SALE, DOCUMENTATAION or PHOTOGRAPHS OF EARLY POSTERS thru the about 1985, please contact me.